Brand Leadership: Aim For Different, Not Better
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(AP) Published: Tuesday October 26, 2010 MYT 8:54:00 AM
'Sony Walkman' dies aged 31
NEW YORK: The Walkman, the Sony cassette device that forever changed music listening before becoming outdated by digital MP3 players and iPods, has died. It was 31 years old.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.Read more on branding strategy here http://www.brandingstrategyinsider.com/
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.