C-Level Brand Licensing Considerations
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(AP) Published: Tuesday October 26, 2010 MYT 8:54:00 AM
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The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.Read more on branding strategy here http://www.brandingstrategyinsider.com/
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.