Great book on management and team development. Redefines the business term "Team work" in a more effective way.
"Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare."
The Five Dysfunctions of a Team: A Leadership Fable (J-B Lencioni Series)
Patrick Lencioni (Author)
Publisher: Jossey-Bass; 1 edition (April 11, 2002)
Features an amazing story (fable) on how to overcome the 5 critical dysfunctions of teamwork and a system to engage team effectiveness.
1. Absence of trust
2. Fear of conflict
3. Lack of commitment
4. Avoidance of accountability
5. Inattention to results
Now, what's this got to do with Marketing? Everything! Remember the famous quote by David Packard, " Marketing is too important to be left to the marketing department"? If we need everyone aligned and synergized towards the ultimate customer satisfaction goal, we need to take our current definition and expectation of "teamwork" to the next level.